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Role of ecommerce website design in improving e-tailing revenues

An e-commerce website facilitates buying or selling of merchandise online. With the internet as the medium there is no limit to reaching out to the existing and prospective customer base. Be it the paucity of time or the convenience offered, more and more people are venturing into online shopping.

There are certain aspects in ecommerce website design that are important to improve revenue generation from an e-commerce website development.

View our presentation on Ecommerce Website DesignFirstly, try to implement SEO principles to ensure that web pages contain meaningful, original content rich with primary search keywords. This will rank the website high in search engines like Google, which will in turn increase traffic to your site. More traffic would mean more prospective customers visiting the website. Secondly, a robust database is required to keep track of orders and backup of data.

Thirdly, while hosting an e-commerce site, opt for a good outsourced, dedicated hosting provider which can save unwanted expenses and deadlocks. Last but not the least offer multiple payment options to make the checkout procedure simple.

When it comes to designing the e-commerce website, it should be as user friendly as possible so that visitors find it persuasive, attractive and strike a chord with it on the first attempt itself. In order to ensure a smooth navigation, repeatedly test the landing pages, button placement and content. All the data in the website should be appropriately indexed so that the users don’t lose their way while surfing.

The e-commerce website features should be relevant, clearly visible and accessible to users. Functionality, bold and relevant call to actions, and pleasing visuals all play a role in driving more sales through your e-commerce website. Remember the end goal is to improve the user experience and turn first-time shoppers into repeat customers. The e-shopping experience on the website should be worth visiting a real store.

The home page should have a brief profile and USP of the company. The site must have features such as search boxes, shopping cart options, the FAQ pages, gift vouchers, special offers, 24 hour online support, shipment and return policies, and e-brochures. For instance, Out-of-the-box shopping cart solutions facilitate online shopping by allowing customers to save their information for future purchase or recommend additional complimentary products. These features engage a customer and often also help in acquiring prospective customers,  improving the revenues.

The advance in technology has resulted in a big influx in the number of e-commerce websites on the web. In case a manufacturer is not satisfied with his current ecommerce website design, he can always get it re-designed according to his evolving business needs. The redesigning should produce a better version with improved e-commerce website design, features and functionality to stand out in the competition.

Looking to increase your sales

ESS has expertise in developing & deploying ecommerce solutions based on reusable frameworks. We deploy open source frameworks & tools like Magento, Virtuemart, Prestashop and other proprietary tools & technologies to develop your e-commerce website. Let us help you build an online store. Please get in touch with our Software Development team at marketing@essindia.com.