Emergence of Social Commerce
Social commerce is a subset of electronic commerce that involves using social media, online media to assist in online buying and selling of products and services. Integrating social media with ecommerce is beneficial for both consumers and online retailers. For consumers, social commerce opens a wide new arena to get informed about products and services from their own social network and finally form their own opinions on brands. For online retailers it is maximizing online sale and customer reach using a powerful social media network.
ESS has helps its clients by integrating social media features in their ecommerce websites that enable the websites users to engage with the brand and share stories with their social network.
In a social media website, users can interact and discuss through gropus, forums about their experience in purchasing and using a particular product. Sharing an e- shopping experience, peer reviews, and ratings on social media continue to influence conversions. Consequently, use of social networking tools such as tweet this' or 'post link’ has gained popularity. Word-of-mouth is the best type of advertising around. With more and more Internet users signing up for membership of various networks you can spread the word without spending much.
For small businesses this has proved to be advantageous blessing as they can promote their brand by more accuracy and sharper focus. Popular social outlets like Twitter, Facebook and MySpace offer businesses free commercial profiles. E-commerce Websites such as Groupon, Snapdeals, SoSasta build commercial profiles on them and attract users to follow them by presenting offers and discounts to their e-shoppers. For instance, Groupon offers a unique feature of ‘deal-of-the-day’ that gives discounted gift certificates usable at local or national level stores, restaurants and companies.
Consumers patronize a brand if they find it suitable for their needs. However, the main attraction is the freebies, promotional offers. This turns out to be a massive opportunity for the brands on e-commerce websites to identify their followers and prospective customers through social media sites.
Integration of social media in the online shopping has inculcated more trust in the users for the ecommerce websites. The websites have also been able to receive and respond to user feedback and queries with more innovation.
Looking to increase your sales
ESS has expertise in ecommerce website development based on reusable frameworks. We deploy open source frameworks & tools like Magento, Virtuemart, Prestashop and other proprietary tools & technologies to develop your ecommerce website. Let us help you build an online store. Please get in touch with Eastern Software Systems ADM team at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fill the contact form given on the right hand side.
