Generating Revenue Through Niche Social Networking Websites
The niche social networking websites are currently experiencing exponential growth. Unlike generic social networking sites, these sites cater to specific interests, targeted age group, line of business or profession. A user visits niche social networking site to connect with smaller and specific groups of individuals with similar interest.
The niche social networking sites promote faster community building as they target specific audience. It is able to create a social bond between individuals holding similar interests, hobbies or professional connections. These sites can be categorized for enthusiasts of music, pets, alumni, books, cooking, travel, environment, and so on. Some of the niche social sites are Shelari, Patientslikeme, Tripadvisor, BookCrossing and so on.
ESS has built many niche social sites with specific features and services catering to a specific audience. Due to the fact that these websites are run for a specific community and hence, attract relevant traffic, it can further act as a relevant platform for related service providers and vendors.
The Social networking Website administrator can monetize from these sites by allowing vendors to host their advertisements and promote their products to the already existing relevant audience. The website owners can actually monitor and tell the advertiser about their prospective buyers’ likely spending habits. With this benefit attached the advertisers get higher ROI for being connected to the relevant community.
There are multiple ways of generating revenue from these sites. Some sites charge the advertising companies for becoming paid members of the site and connect with other users to promote their products. Another revenue stream is by allowing custom made banners to the advertisers where advertisers pay a lump sum amount.
As traffic on these websites increases the site owner can also opt for generic advertising like Google AdSense where Google delivers contextual advertisements and site owners are paid for per click. Website owners can also opt for various affiliate programs where they post links and banners of advertisers and get commissions on sale of products from the affiliate sites.
A niche social networking site can also be used for ecommerce for additional revenue stream. Sites owners can develop an online store and link it with the social networking website to sell the products to the users and generate profits.
Thus a Niche Social Networking Site allows multiple revenue streams to the website owners where they can monetize from the growing traffic and a niche community.
If you are looking to develop a social networking website, please get in touch with Eastern Software Systems ADM team at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or fill the contact form given on the right hand side.
