Social Networking Website for Health Care Domain
Client Profile
Client is one of the largest channel distribution companies in FMCG domain. They cater to more than 500,000 retail outlets and 500,000 whole sale outlets across South East Asia. Its distribution channel covers small village grocery shops to hyper markets in metros. They wanted to leverage on their knowledge in multiple product verticals and promote them through a knowledge based website.
Business Scenario
Client contacted ESS to develop a knowledge based social networking website in healthcare domain. The purpose of the website is to build a community of parents, especially pregnant women, mothers of infant and healthcare experts to share knowledge on the pregnancy and infant care. The website is centered around articles, frequently asked questions, and discussion on the health issues. Parents could post their queries which are answered by doctors, healthcare experts and other community members.
The website also has an online shop for parents to order health care products for pregnant women and infants. Suppliers can register and sell their products to the community members through online store. The web store is divided into three sections – direct sales, auction and promotional sales for sellers to offer products at attractive prices.
The social networking features integrated with the online shop encouraged parents to collaborate on healthcare products. Parents could share their reviews on the products, and recommend products to other community members. Health care experts could also provide their views on the proper use and benefits of the products. The authenticity of the information and the bond of the community with the website helped client to improve online sales of the products.
Website Features
ESS developed the website on Web 2.0 technology concepts for predictive usage. We designed a user friendly and attractive interface that allowed members to reach their destination quickly. This user friendliness encouraged members to visit frequently, stay longer, read articles, post queries and chat with each other. Members can share their photos, wish lists and tips with the community. This website also maintains an easily accessible list of doctors, hospitals, maternity centers and creche. The suppliers are encouraged to register and sell their products directly to the members.
Some of the salient features of the website are:
- Articles which are tagged and categorized
- Multi dimensional e-commerce – direct sales, auctions, promotional sales with live stock update and dispute management system
- Advanced & Predictive Search
- Collaboration tools – comment, vote, pools, share, bookmark, favorite
- Collaboration platforms – Forum, Meet Up, Internal Messaging, Chat
- Virtually simulated 3D calendar
- Permission based Photo album with sharing
- Pregnancy Tools – like calendars, dynamic nutrition chart, calculators : due date and ovulation
- E-cards
The website's user friendly administration section allows sellers and administrators to manage the the products and attributes via a secured log-in. They can easily create and update product categories, product description, images, product pricing, product promotions and link related products.
Superior Technology
ESS developed this website on open source technologies using Ajax. ESS used its proprietary content management system integrated with the template engine Smarty. The website is W3C compliant and ensures Search Engine Optimization (SEO) by creating SEF URLs, valid HTML markup, and maintaining keywords density. The website works on all browsers with all screen resolutions. The navigation structure of the site ensures that users can get most information within 4 clicks from the home page.
ESS also developed web analytics tool to record and view visitor logs, IP tracking, Geo Tracking etc. to get insights about the website activities.
The site was developed using HTML 4.0, JavaScript 2.1 and CSS on the client site. It used PHP 5.2.3 on the Linux server and MySQL 5.11 for database.
Client Satisfaction via innovation and dedication
ESS technology team worked in close collaboration with the client to ensure the success of the project. The website helped the client to further enhance its reputation for its various healthcare products brand and significantly improve the online sales.
Here is the testimonial from the satisfied client that speaks high about the dedication and creativity of ESS team.
"Nothing but high praise for the team at ESS from our initial meeting through to the launch of our web site, ESS were the most professional and approachable I.T. company that we had ever worked with. Nothing that we wanted was impossible and every kind of request was delivered, not to mention the highly professional design of the website that was delivered to us.
Since the launch of the site, ESS has proved invaluable with comments, ideas and services provided and not only do our site look great, but the Content Management System for our web site and our email campaign management system has proved invaluable to the staff. We would recommend ESS to any organization without hesitation!"
Looking to improve online sales through social networking website?
ESS can help you improve your online sales by developing a social networking website themed around your products and services. For more information, demo and proof of concept please get in touch with Eastern Software Systems ADM team at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
